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Classic Failures in Product Marketing

- Marketing Principles Violations and How to Avoid Them

About Classic Failures in Product Marketing

Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

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  • Language:
  • English
  • ISBN:
  • 9780899303048
  • Binding:
  • Hardback
  • Pages:
  • 205
  • Published:
  • August 21, 1989
  • Dimensions:
  • 230x156x23 mm.
Delivery: 2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
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Description of Classic Failures in Product Marketing

Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

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