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Books by Dr Craig (Senior Lecturer of Food Marketing Hirst

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  • Marketing Tourism, Events and Food 2nd edition
    Marketing Tourism, Events and Food 2nd edition
    - A customer based approach
    by Keele University, UK) Hirst, Sheffield Hallam University, et al.
    £34.99

    Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

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