Books by Evelyn Ehrlich

Reveals the difficult course of French filmmaking from the declaration of war in 1939 through four years of misery to France's liberation in 1944. This book examines the conditions of filmmaking as they reflected the larger political, cultural, and social context within occupied France. It is suitable for film historians.

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.