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The Financial Services Marketing Handbook
- Tactics and Techniques That Produce Results
part of the Bloomberg Financial series
- Binding:
- Hardback
- Pages:
- 208
- Published:
- March 30, 2012
- Edition:
- 2
- Dimensions:
- 261x186x20 mm.
- Weight:
- 536 g.
Delivery:
2-4 weeks
Expected delivery: October 21, 2024
Description of The Financial Services Marketing Handbook
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
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