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The Financial Services Marketing Handbook
- Tactics and Techniques That Produce Results
part of the Bloomberg Financial series
- Binding:
- Hardback
- Pages:
- 208
- Published:
- March 29, 2012
- Edition:
- 2
- Dimensions:
- 261x186x20 mm.
- Weight:
- 536 g.
Delivery:
2-3 weeks
Expected delivery: April 24, 2025
Cinema of Paradox
by Evelyn Ehrlich
£53.49
Description of The Financial Services Marketing Handbook
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
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