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The Financial Services Marketing Handbook

- Tactics and Techniques That Produce Results

About The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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  • Language:
  • English
  • ISBN:
  • 9781118065716
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • March 29, 2012
  • Edition:
  • 2
  • Dimensions:
  • 261x186x20 mm.
  • Weight:
  • 536 g.
Delivery: 2-4 weeks
Expected delivery: December 11, 2024

Description of The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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