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Books by Fiona Green

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  • - CRM and Analytics
    by Fiona Green
    £31.99

    This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

  • - Training and Development 11.10
    by Fiona Green
    £9.49

    Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring.

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