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Winning with Data in the Business of Sports
- CRM and Analytics
- Binding:
- Hardback
- Pages:
- 228
- Published:
- March 17, 2021
- Edition:
- 2
- Dimensions:
- 241x161x21 mm.
- Weight:
- 484 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Winning with Data in the Business of Sports
This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.
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