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Den amerikanske professor George Ritzers bog McDonaldiseringen af samfundet udkom oprindeligt i 1993. Siden er den udkommet i flere reviderede udgaver. Den danske udgave udkom første gang i 1996.George Ritzer skriver i første kapitel:Geniet bag McDonald’s-restauranternes franchise-system, Ray Kroc, var en mand med vidtløftige ideer og store ambitioner. Men end ikke Kroc kunne have forudset, hvilken utrolig indflydelse hans værk ville få. McDonald’s er en af de mest betydningsfulde nyskabelser i det tyvende århundredes USA. Den har givet genlyd langt ud over de amerikanske grænser og selve fast food-branchen. Den har påvirket en lang række virksomhedsformer, ja sågar selve livsformen i en betydelig del af verden. Og dens indflydelse vil efter alt at dømme fortsætte med at ekspandere i et stadig mere opskruet tempo.Dette er dog ikke en bog om McDonald’s eller fast food-virksomheden, selv om begge hyppigt vil blive diskuteret. McDonald’s tjener snarere som det vigtigste eksempel og det tydeligste udtryk for den vidtrækkende proces, jeg kalder McDonaldisering. Det vil sige den proces, hvorved fast food-restaurantens principper bliver dominerende i forhold til flere og flere sektorer i såvel det amerikanske samfund som resten af verden.Som man vil se, påvirker McDonaldiseringen ikke blot restaurationsbranchen, men også uddannelsessystemet, arbejdslivet, sundhedssystemet, fritid, kostvaner, politik, familien og snart sagt ethvert andet aspekt af samfundet. McDonaldiseringen fremstår som en irreversibel proces, fordi den trænger ind i tilsyneladende uigennemtrængelige institutioner og områder af verden.
A completely revised and updated edition of this unique analysis of the world of consumption, from one of the biggest names in sociology today
The Globalization of Nothing is back in second edition. The author focuses his attention squarely on the processes of globalization and how they relate to McDonaldization.
In this essential new book, George Ritzer considers some of the main tendencies in contemporary social theory. Included here are his latest reflections on the uses and misuses of metatheory.
In this book, George Ritzer, demonstrates the irrational consequences of the rational desire to consume and commodify.
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
'A timely review of the spread of credit card society.... a useful analysis of contemporary culture and the impact of credit cards on society. It highlights the importance of subjecting to analysis the mundane, in order to shed light on the deeper realities of consumer capitalism' - Management Learning
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