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The McDonaldization Thesis
- Explorations and Extensions
- Binding:
- Paperback
- Pages:
- 224
- Published:
- December 19, 1997
- Dimensions:
- 156x234x15 mm.
- Weight:
- 342 g.
Delivery:
1-2 weeks
Expected delivery: July 18, 2024
Description of The McDonaldization Thesis
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
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