Books by Ghalia Boustani

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.