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Pop-Up Retail

- The Evolution, Application and Future of Ephemeral Stores

About Pop-Up Retail

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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  • Language:
  • English
  • ISBN:
  • 9780367628529
  • Binding:
  • Hardback
  • Pages:
  • 134
  • Published:
  • May 13, 2021
  • Dimensions:
  • 222x145x16 mm.
  • Weight:
  • 302 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 21, 2024

Description of Pop-Up Retail

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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