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Books by J. Gary Taylor

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  • - How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
    by J. Gary Taylor
    £46.49

    'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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