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Smart Alliance

- How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

About Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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  • Language:
  • English
  • ISBN:
  • 9780300102338
  • Binding:
  • Hardback
  • Pages:
  • 304
  • Published:
  • March 10, 2004
  • Dimensions:
  • 140x210x2 mm.
  • Weight:
  • 463 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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