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Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructors manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilots licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
Monologues / Characters: 2 male (optional), 6 fScenery: Bare stageThe author of Talking With and other hits has never been funnier or more compelling than in this suite of theatrical miniatures over thirty two minute monologues. The two men in the cast are optional foils for the six compelling women who perform a collage about contemporary woman in all her warmth and majesty, her fear and frustration, her joy and sadness. Vital Signs wowed audiences at the Humana Festival at Actors Theatre
This madcap comedy follows three actresses across the footlights, down the rabbit hole, and into a strangely familiar Wonderland that looks a lot like American theatre - the resemblance is uncanny! As these women pursue their dream of performing Chekhov in Texas, they're whisked through a maelstrom of "good ideas" that offer unique solutions to the Three Sisters' need to have life's deeper purpose revealed. In the tradition of great backstage comedies, Anton in Show Business conveys the joys, pains, and absurdities of "putting on a play" at the turn of the century.
ComedyCharacterS: 2 male, 2 femaleInteriorSo you think you want to be famous? So did teen idol and "shark-movie" star Sheena Keener, the darling of the press, the obsession of the paparazzi, and the Goddess of the 'E! Channel'. But now she can't stand to be looked at anymore and her Godzilla of an agent is on the warpath. When Sheena ends up on the doorstep of naïve newcomer Loli, a recent arrival from Flatt, Kansas, it's a wild ride on the road to fame. Sheena is a somebod
Full Length, ComedyCharacters: 5 femaleBare stage with chairsWritten to be performed by five actresses, this sequel to Jane Martin's last monologue play picks up where VITAL SIGNS left off - in these funnier, stranger days of the 21st century. Reveling in virtues of brevity that include hilarity, surprise and homespun philosophy, these monologues roam the range of contemporary perspective on everything from sexual harassment to sleeping in theaters to the erotic appeals o
Focusing on 29 women members of the London School Board, this book examines the link between private lives and public practice in Victorian and Edwardian England. It looks at the women's role as educational policy makers, concentrating on issues such as gender and power, and gender and welfare.
Making Socialists combines a biographical study of a (nowadays) virtually unknown woman with an original exploration of several major themes in late nineteenth and early twentieth century political and educational history.
Using case studies from eighteen secondary schools the authors analyse the effectiveness of a range of management styles and offer practical advice on how to effectively manage resources within a school setting.
Women and Education, 1800-1980 examines and celebrates the lives, aims, and achievements of six British women educational activists within nineteenth- and twentieth-century history: Elizabeth Hamilton, Sarah Austin, Jane Chessar, Mary Dendy, Shena Simon and Margaret Cole.
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