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Essentials of Marketing
- Binding:
- Paperback
- Pages:
- 384
- Published:
- February 23, 2023
- Edition:
- 23008
- Dimensions:
- 194x17x262 mm.
- Weight:
- 736 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of Essentials of Marketing
A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
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