Books by Jarol B. Manheim

This book is about the uses and abuses of political communication in contemporary American society, employing numerous anecdotes and examples and drawings upon the latest research and theories of communication and political science in America.

The book captures, in just a few pages, one of the least known but most important political trends of the last quarter century--the rebuilding of the American political Left through the reverse engineering of the power structure; the use of attacks on co

The story of the development and implementation of the new Progressive Left Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance their own movement.

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.