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The Death of A Thousand Cuts

- Corporate Campaigns and the Attack on the Corporation

About The Death of A Thousand Cuts

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.

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  • Language:
  • English
  • ISBN:
  • 9780805838312
  • Binding:
  • Hardback
  • Pages:
  • 384
  • Published:
  • October 31, 2000
  • Dimensions:
  • 163x237x31 mm.
  • Weight:
  • 762 g.
Delivery: 2-3 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025

Description of The Death of A Thousand Cuts

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.

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