Books by Joanna Paliszkiewicz

This book presents and discusses the main challenges posed by big data and analytics in a manner relevant to both practitioners and scholars. The first part of the book describes the growing relevance of big data and analytics in gaining competitive advantage. The second part presents case studies emphasizing application.

The book looks at the question: How well do executives trust their intuition? In other words, do they typically prefer intuition over analysis/analytics, and what types of intuition (Holistic-Big Picture, Holistic-Abstract, Affective Intuition, Inferential Intuition) may be most favorable looking at different variables?