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Books by Joelle Vanhamme

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  • - A Relational Perspective on Responsible Business
    by Francois Maon, Christine Vallaster, Joelle Vanhamme, et al.
    £50.99

  • - A Research Anthology
    by Joelle Vanhamme
    £80.49

    Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.

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