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Memorable Customer Experiences
- A Research Anthology
- Binding:
- Hardback
- Pages:
- 318
- Published:
- September 27, 2009
- Dimensions:
- 180x252x25 mm.
- Weight:
- 824 g.
Delivery:
2-4 weeks
Expected delivery: December 7, 2024
Description of Memorable Customer Experiences
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.
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