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Books by John L. (Daly Consulting and Executive Education Daly

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  • - Activity-Based Pricing for Competitive Advantage
    by John L. (Daly Consulting and Executive Education Daly
    £97.49

    Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.

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