Books by John McMahon

The Qualified Sales Leader is written by a five time Chief Revenue Officer in an easy to read conversational and narrative style. The book provides enterprise software sales leaders and their sales reps proven methods to sell more by quantifying business value for the customer and selling major company solutions to C level executives. No tricks, no shortcuts, just simple ways in which sales leaders can help their sales reps sell more software by closing more deals.

Hazardous drinking in the UK is widespread: 1 in 4 according to a recent government survey. More severe 'alcohol dependence' affects nearly 6% of the UK population - that's 1.8 million people. But for each alcoholic there is usually a family - estimates suggest that at least 3 people per alcohol abuser suffer on this account. The loved ones of alcohol abusers are a neglected group, and this book is aimed at equipping them to care for themselves so that they can survive the difficulty before them. Written by a husband-and-wife team of an alcohol abuse expert and former alcoholic (John) and a former carer for an alcoholic (Lou), this helpful book is not only academically sound but also written with an empathy that flows from experience.