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Books by Jonathan Gabay

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  • - Consumer Perceptions, Corporate Reputations
    by Jonathan Gabay
    £31.99 - 89.49

    Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.

  • by Jonathan Gabay
    £39.99 - 139.99

    Contains inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. This book provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively.

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