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Brand Psychology
- Consumer Perceptions, Corporate Reputations
- Binding:
- Paperback
- Pages:
- 440
- Published:
- March 2, 2015
- Dimensions:
- 156x235x25 mm.
- Weight:
- 682 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Brand Psychology
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
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