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Books by Julia Katharina Weindel

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  • - Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
    by Julia Katharina Weindel
    £47.99

    Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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