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Retail Brand Equity and Loyalty

- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

About Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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  • Language:
  • English
  • ISBN:
  • 9783658150365
  • Binding:
  • Paperback
  • Pages:
  • 195
  • Published:
  • September 18, 2016
  • Edition:
  • 12016
  • Dimensions:
  • 148x210x12 mm.
  • Weight:
  • 2903 g.
Delivery: 1-2 weeks
Expected delivery: November 13, 2024

Description of Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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