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Books by Koen H. Pauwels

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  • - Analyzing Marketing Phenomena and Improving Marketing Decision Making
    by Koen H. Pauwels, Peter S. H. Leeflang, J. E. Wieringa & et al.
    £124.49

    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

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