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Modeling Markets
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Binding:
- Hardback
- Pages:
- 408
- Published:
- November 13, 2014
- Edition:
- 2015
- Dimensions:
- 164x241x21 mm.
- Weight:
- 714 g.
Delivery:
2-3 weeks
Expected delivery: October 10, 2024
Description of Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
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