Books by Leo Gough

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Fast track route to mastering global finance and macroeconomics.

Helps you master global finance and macreconomics. This title covers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex risk. It includes examples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.