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Books by Linden Brown

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  • Competitive Marketing Strategy for Europe af Malcolm McDonald
    Competitive Marketing Strategy for Europe
    - Developing, Maintaining and Defending Competitive Advantage
    by Malcolm McDonald & Linden Brown
    £25.49

    Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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