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Competitive Marketing Strategy for Europe
- Developing, Maintaining and Defending Competitive Advantage
- Binding:
- Paperback
- Pages:
- 384
- Published:
- May 5, 1994
- Dimensions:
- 235x155x21 mm.
- Weight:
- 587 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of Competitive Marketing Strategy for Europe
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.
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