Books by Marcel Danesi

By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business.

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols.

Focuses on sophisticated grammar topics that are needed to constructing longer, more complex sentences. This book is suitable for advanced students of Italian who have the foundation of good language skills and want to take their knowledge to the next level.

This volume offers a practical introduction to the use of neuroscience to teach second languages. It provides information on the relation between how the brain learns and how this can be used to construct classroom activities, evaluates methods, syllabi, approaches, etc.

30 lessions, each one introducing a conversational theme centred around a crossword puzzle. An ideal tool for learning Italian that will provide a dynamic and enjoyable course supplement appropriate for both beginning and more advanced students.

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.