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Why It Sells
- Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
part of the The R&L Series in Mass Communication series
- Binding:
- Paperback
- Pages:
- 220
- Published:
- September 20, 2007
- Dimensions:
- 161x224x14 mm.
- Weight:
- 364 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Why It Sells
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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