We a good story
Quick delivery in the UK

Books by Marieke de Mooij

Filter
Filter
Sort bySort Popular
  • - Understanding Cultural Paradoxes
    by Marieke de Mooij
    £55.49 - 138.99

    Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • - Consequences for Global Marketing and Advertising
    by Marieke de Mooij
    £55.49 - 168.99

    Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.