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Global Marketing and Advertising

- Understanding Cultural Paradoxes

About Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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  • Language:
  • English
  • ISBN:
  • 9781529732504
  • Binding:
  • Paperback
  • Pages:
  • 528
  • Published:
  • November 2, 2021
  • Edition:
  • 6
  • Dimensions:
  • 232x187x31 mm.
  • Weight:
  • 970 g.
  In stock
Delivery: 3-5 business days
Expected delivery: April 6, 2024

Description of Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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