Books by Martin Christopher

Lead your procurement team to success and deliver sustainable competitive advantage with practical best practice examples from different sectors delivered by leading industry experts.

This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management.

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.