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Relationship Marketing
- Binding:
- Paperback
- Pages:
- 264
- Published:
- October 29, 2002
- Dimensions:
- 156x234x14 mm.
- Weight:
- 426 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Relationship Marketing
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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