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Books by Michael Goodman

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  • - Critical Business Asset for Strategic Global Change
    by Michael B. Goodman & Peter B. Hirsch
    £36.99 - 120.49

    This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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