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Corporate Communication

- Critical Business Asset for Strategic Global Change

About Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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  • Language:
  • Unknown
  • ISBN:
  • 9781433119255
  • Binding:
  • Paperback
  • Pages:
  • 229
  • Published:
  • December 16, 2014
  • Edition:
  • Dimensions:
  • 255x180x15 mm.
  • Weight:
  • 488 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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