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Books by Michael (Nottingham University Business School) Baker

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  • Marketing Theory af Michael (Nottingham University Business School) Baker
    Marketing Theory
    - A Student Text
    by Michael (Nottingham University Business School) Baker
    £68.49

    A collection of contributions on the subject of marketing theory from area specialists. The text provides a number of summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based.

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