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Marketing Theory
- A Student Text
- Binding:
- Paperback
- Pages:
- 288
- Published:
- March 8, 2000
- Edition:
- Dimensions:
- 185x248x20 mm.
- Weight:
- 636 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
About Michael (Nottingham University Business School) Baker
View all books by Michael (Nottingham University Business School) BakerDescription of Marketing Theory
A collection of contributions on the subject of marketing theory from area specialists. The text provides a number of summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based.
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