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Books by Miriam (University of California Greenberg

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  • Branding New York af USA) Greenberg
    Branding New York
    - How a City in Crisis Was Sold to the World
    by USA) Greenberg, Santa Cruz & Miriam (University of California
    £41.99 - 150.99

    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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