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Branding New York

- How a City in Crisis Was Sold to the World

About Branding New York

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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  • Language:
  • English
  • ISBN:
  • 9780415954426
  • Binding:
  • Paperback
  • Pages:
  • 326
  • Published:
  • February 15, 2008
  • Dimensions:
  • 152x227x22 mm.
  • Weight:
  • 526 g.
Delivery: 2-4 weeks
Expected delivery: October 21, 2024

Description of Branding New York

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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