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  3. P. Kuchinka

Books by P. Kuchinka

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  • Levels of Corporate Globalization af P. Kuchinka
    Levels of Corporate Globalization
    - Developing a Measurement Scale for Global Customer Management
    by P. Kuchinka
    £93.99

    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.

    More details
  • Levels of Corporate Globalization af P. Kuchinka
    Levels of Corporate Globalization
    - Developing a Measurement Scale for Global Customer Management
    by P. Kuchinka
    £93.99

    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.

    More details

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