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Levels of Corporate Globalization
- Developing a Measurement Scale for Global Customer Management
- Binding:
- Hardback
- Pages:
- 192
- Published:
- April 29, 2004
- Edition:
- 2004
- Dimensions:
- 140x216x17 mm.
- Weight:
- 380 g.
Delivery:
2-3 weeks
Expected delivery: June 11, 2025
Description of Levels of Corporate Globalization
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
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