Books by Paul Reynolds

Three representative samples of new firms and two representative samples of nascent entrepreneurs (those attempting to start new firms) are used to consider a variety of factors that affect successful completion of the major transitions in the life of new businesses: conception, birth, and early development (survival and growth).

Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student. This book aims to provide an international view that takes the reader to the heart of contemporary global marketing issues.