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Marketing
- Binding:
- Paperback
- Pages:
- 448
- Published:
- October 12, 2001
- Dimensions:
- 175x254x25 mm.
- Weight:
- 802 g.
Delivery:
1-2 weeks
Expected delivery: July 21, 2024
Description of Marketing
Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student. This book aims to provide an international view that takes the reader to the heart of contemporary global marketing issues.
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