Books by Peter Holden

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

For enthusiasts keen to discover the many fascinating aspects of the natural world. This book has full-colour illustrations of around 100-200 different species per title that have been reproduced from the original artwork. It provides ideal field guides for both children and adults and incredible value for money.