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Marketing Communications in the Pharmaceutical Industry
- Binding:
- Hardback
- Pages:
- 714
- Published:
- June 29, 2004
- Dimensions:
- 164x241x15 mm.
- Weight:
- 402 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Marketing Communications in the Pharmaceutical Industry
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
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