Books by Richard Hammond

Gripping account by Richard Hammond of life before and after his terrifying high-speed car crash.

Travel is an intrinsic part of many of our lives. The places we visit and the experiences we have become part of our identity.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer ExperienceMake it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging. When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.Readers will: Create easier, faster and improved customer experiences by reducing friction and increasing reward. Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage. Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights. Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.

A celebration of the magic of motorbikes by former TOP GEAR and current THE GRAND TOUR presenter Richard Hammond.

When Gilly McMahon watches her older brother, Cracker, and his friends, Trann and Bone, disappear over the cliff in front of their family's holiday shack on a secret expedition she is determined that she will not be left behind. Accompanied by her cousin Bobby she follows the boys around the rocks to Pretty Point where she discovers dozens of black onion-like bags filled with stinking black shells in Cracker's secret cave. Cracker is annoyed that Gilly has made such an exciting discovery - it is his expedition after all.

SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for moreCovering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Featuring discoveries of ancient Greece to Einstein via Galileo and Newton, this book takes you on a journey through time, space and beyond and find out about the physical forces that make our world.

Richard Hammond - TV presenter and self-confessed mystery addict - is on a quest to uncover the truth behind the rumours and whispers around some of the world's strangest ancient mysteries.Don't miss this instalment in the incredible series by Britain's best-loved TV personality. Explore the world's greatest mysteries - all from the comfort of your armchair!

Richard Hammond - TV presenter and self-confessed mystery addict - is on a quest to uncover the truth behind the rumours and whispers around some of the world's strangest alien encounters. Have you ever spotted a UFO? Explore the world's greatest mysteries - all from the comfort of your armchair!

The life and times of the No.1 bestselling author of ON THE EDGE.