Books by Robert Bly

Robert Bly writes that it is clear to men that the images of adult manhood given by popular culture are worn out, that a man can no longer depend on them. Iron John searches for a new vision of what a man is or could be, drawing on psychology, anthropology, mythology, folklore and legend. Robert Bly looks at the importance of the Wild Man (reminiscent of the Wild Woman in Women Who Run With the Wolves), who he compares to a Zen priest, a shaman or a woodman.'This book needs to be read, I believe, not as a dry work of scholarship to be judged coolly by the mind, but as the work of a poet struggling to convey an emotional experience and lead us to what he has found within himself' Guardian'Eclectic and unclassifiable. Iron John is a work whose mentors are the prophetic poets and crazies, William Blake and Walt Whitman' Sydney Morning Herald'Important.timely.and powerful' New York Times

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Originally published in 1976, with more than 75,000 copies in print, this collection of poems by fifteenth-century ecstatic poet Kabir is full of fun and full of thought. Columbia University professor of religion John Stratton Hawley has contributed an introduction that makes clear Kabir's immense importance to the contemporary reader and praises Bly's intuitive translations.By making every reader consider anew their religious thinking, the poems of Kabir seem as relevant today as when they were first written.